In today’s competitive digital landscape, many businesses struggle to achieve a meaningful return on ad spend (ROAS) with limited budgets. However, through a strategic, connection-centered approach to paid advertising, it’s possible to achieve exceptional results. This case study demonstrates how a carefully crafted campaign, combining Facebook for awareness and Google for conversion, transformed a $900 ad spend into a $10,000 return—a 10x ROAS.  

The Strategy: Awareness Meets Intent  

Building Trust with Facebook  

Facebook is an unparalleled platform for building brand awareness and establishing a presence in local markets. For this campaign, we leveraged Facebook to create connection-centered content, including personalized videos and testimonial videos. These elements were critical in establishing credibility and fostering trust with the target audience.  

Personalized Videos: 

We created short, engaging videos that directly addressed the pain points of local homeowners, showcasing how our client’s services could solve their specific problems.  

Testimonial Videos:

Authentic testimonials from satisfied customers were used to build social proof, reinforcing the reliability and quality of the services offered.  

Here is a clear example we tested:

While Facebook excelled at generating leads and increasing brand recognition, we observed that these leads often did not convert immediately. This is a common challenge, as Facebook users are typically not in an active search mindset. However, the platform’s strength lies in its ability to create familiarity and trust, which sets the stage for future conversions.  

Doubling Down with Google Ads  

Where Facebook builds awareness, Google captures intent. Research shows that Google Ads typically convert at a 2-3x higher rate than Facebook Ads, as users on Google are actively searching for specific solutions. By doubling down on Google Ads, we were able to capitalize on the familiarity built through Facebook.  

When users who had seen our client’s Facebook ads later searched for related services, they were more likely to click on our client’s Google Ads due to the established recognition. This synergy between the two platforms significantly increased click-through rates (CTR) and conversion rates.  

$900 Into $10k | 10x ROAS

YouTube Yika Media LLC

The Results: $900 to $10,000  

Campaign Breakdown  

Facebook Ads: $300 was allocated to Facebook for awareness-building campaigns. These ads focused on personalized and testimonial videos, reaching local homeowners and establishing trust.  

Google Ads: $300 was invested in Google Search Ads, targeting high-intent keywords related to the client’s services.  

Key Metrics  

Facebook: Generated 150 leads with a cost-per-lead (CPL) of $4. While these leads did not convert immediately, they played a crucial role in building brand recognition.  

Google: Achieved a 15% conversion rate on leads, resulting in 11 conversions with an average customer value of $1250. This translated to a $10,000 return on the initial $900 ad spend.  

The Importance of Testing and Local Market Adaptation  

While the methods used in this campaign—personalized videos, testimonials, and platform synergy—can be replicated, it’s important to note that there is no universal strategy for capturing local market attention. Success requires continuous testing and adaptation to the unique dynamics of each market.  

For example, the tone, messaging, and even the platforms used may vary depending on the local audience’s preferences and behaviors. What worked for this client may need adjustments for another, but the core principles of building trust, leveraging intent, and creating connection-centered campaigns remain consistent.  

Conclusion: Scaling with Patience

This case study demonstrates that even with a modest budget, businesses can achieve significant returns by focusing on connection-centered strategies and leveraging the strengths of both Facebook and Google. By building trust through Facebook and capturing intent through Google, businesses can create a powerful advertising ecosystem that drives results.  

As we look to the future, the potential for scaling these strategies is immense. However, scaling must be approached with caution, ensuring that the foundational elements of trust, credibility, and local market relevance remain intact. By differentiating yourself from the competition and fostering genuine connections with your audience, your business can not only succeed but thrive in your local market.  

We practice what we preach, and our proven methods are designed to get you noticed. Imagine what could be achieved with careful scaling and a commitment to excellence. The future is bright for businesses willing to invest in the right strategies and build meaningful relationships with their local communities.